Crayon builds, runs, and heals your workflows from a plain-language description. Crayon is GTM infrastructure where AI does the engineering: tell Crayon what your stack needs to do and it manages the lifecycle of the workflow for you.
The Problem
In every workflow tool you've used, the diagram is the input. You draw it, wire it, and maintain it. The tool is the canvas, and you do all the work.
Crayon inverts this: Describe what you want — the workflow diagram is Crayon's proof of work.
The Solution
Describe what you want in plain language. Crayon builds the workflow, wires the integrations, and keeps watch in real time.
Describe your GTM workflow the way you'd explain it to a colleague. Crayon handles the architecture, the API wiring, and the conditional logic under the hood.
Crayon is built on the assumption that things will break. When APIs change, rate limits hit, or fields get renamed, Crayon detects it, patches it, and resumes.
Crayon spots degradation before workflows fail completely: slowing enrichment rates, latency spikes, partial failures.
Salesforce. HubSpot. Clay. Apollo. Outreach. 6sense. Slack. Connected automatically based on what you describe.
How it works
A GTM engineer typed one sentence. Crayon built this: integrations, conditional logic, self-healing monitor included.
"When a high-intent lead visits pricing more than once, enrich in Clay, score with our ICP model, route to the right AE, and send a Slack alert."